VUSION Rail

Maximize shopper engagement at the shelf

Bring Emotion to Shelves

with VUSION Rail

V:Rail is SES-imagotag’s most advanced interactive display that gives stores the ability to leverage FHD and 4K screens to enhance in-store shopper marketing experience and optimize store operations.

It enables brands and retailers maximize the impact and visibility of campaigns, while monitoring them remotely to analyze in real-time their ROI.

Engaging & Interactive Display

Engage directly with shoppers at the shelf by displaying creative and dynamic content. Advertize about products and marketing campaigns at the moment of purchase, and get shoppers to interact with content through contactless technologies (NFC, QR code).

Secure & Future Proof

A fully secure platform both on hardware, with directly embedded components without any external interferences, and on software. The V:Rail goes through reliability tests and is made with only high-end components, making it future-proof, for a long lifetime and with the best ROI.

Marketing at the Shelf

VUSION Rail allows brands to entirely leverage the most valuable real estate of a store, its shelves, by displaying ultra-targeted content at the moment of purchase. Messaging can be 100% synchronized across channels, from web to store, and can be even displayed across different rails at the same time

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Boost in-store engagement

with VUSION Rail

With the full aluminum casing, the V:Rail is scratch resistant and is adaptable to any shelf. Having an all-around connectivity makes it a powerful asset for the retailers’ stores managing 2.4GHz, 5GHz & Bluetooth

Best-in-class quality and features

Brand
promotions

Impact resistant
& replaceable cover plate

Augmented
product information

Synchronized campaigns
across full chains

Dynamic content
at the shelf

Noise-free
and no moving parts

Easy wireless
configuration

Cloud-based
Management

Features for all use cases.

Easylock

SES-imagotag is well known for its patented Easylock Anti-Theft system that enables retailers to have fixed Electronic Shelf Labels and perfect merchandising plans which make their bad ROI nightmares a thing of the past.
Quality

VUSION Digital Labels’ components come from highly reliable and market-leading vendors, ensuring the highest ESL quality in the industry (100% inline test success).
Security

Through continues focus on security and investments in R&D, SES-imagotag ensures compliance with current big wave of IoT Device Cybersecurity legislation so that retailers and brands can safely deploy digital tags in stores.
Design

Sleek and modern, VUSION Electronic Shelf Labels fit every environment seamlessly. Thinner than any tag before, it adds a modern touch to every store. Available in a variety of colors, VUSION Digital Price Tags (ESL) remain elegant while fitting the retailer’s corporate design.
Ultra-Low Power

VUSION smart labels run on the Ultra-Low Power IoT protocol developed by SES-imagotag, ensuring energy efficient transmissions and usage. Battery lifetime can go up to 13 years on average, as measured and certified by TÜV Rheinland . The only certification of this type in the ESL industry.
All Terrain -25 °C to +40°C

The digital price labels are working in a large temperature range (from 0°C to 40°C) we also have special frozen temperatures (from -25°C to 30°C) labels in 2.2″ and 2.6″.
Full Color Selection

From the straightforward Black/White ESLs, up to four-colors Black, White, Red,Yellow (BWRY), Sesimagotag’s VUSION ESL lineup serves all essential pricing automation use cases and expand possibilities beyond, with promotions and high-fidelity marketing capabilities.

Discover

our business cases

SES-imagotag is the global leader in smart Electronic Price Tags and Retail IoT Solutions. While the grocery sector has been a pioneer when it comes to in-store digitalization and omnichannel convergence, other industries are now catching up and adopting our VUSION Retail IoT solutions: consumer electronics, DIY, cosmetics, drugstores, fashion, and many more verticals.